In 2004 it galloped on to the nation's news-stands promising 18-30-year-old men a diet of "girls, gadgets, footy and laughs". Along with its rival weekly Zoo - the Times Literary Supplement to Nuts' London Review of Books - it made longstanding lads' mags like FHM and Loaded look like Betty Friedan's The Feminine Mystique. In its heyday, Nuts earned remarkable sales of 300,000 each issue thanks to its unswerving fidelity to a diet of cars, football and plentiful images of the likes of Lucy Pinder not wearing much in the way of clothes.

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