Competitive parity is a defensive strategy that is used by businesses to defend their reputation, their brand and its positioning without resorting to the overspending of financial resources.Click to see full answer. In this manner, what does competitive parity mean?Competitive parity is an area where you achieve standard or average results as compared to others in your industry. Competitive advantage is an area in which you achieve above average results in your industry, potentially surpassing all competition. It often makes sense to target competitive parity in other areas. what does parity mean in business? A parity product is a brand of good that has enough similarities with other brands of the same good type that it can easily be substituted. A parity product is functionally equivalent to a product offered by a competitor. The existence of parity products means that a monopoly does not exist. Furthermore, what is the competitive parity method? competitive parity method. Advertising-expense budgeting method based on what a brand’s or firm’s competitors are estimated to be spending. This method assumes the other firms have the same marketing objectives and know what they are doing.What is the difference between competitive advantage and sustainable competitive advantage?Competitive advantage is something you do better than any of your competitors. A sustainable competitive advantage is something that an organization or individual does better than all competition over a long period of time. The following criteria can be used to differentiate competitive advantages.

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